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Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking in organic search engine results pages (SERPs). This involves optimizing various on-page and off-page elements, such as the website’s content, structure, meta tags, keywords, backlinks, and social signals, to make it more relevant and authoritative for search engines. The ultimate goal of SEO is to drive more organic traffic to a website and improve its visibility and relevance for targeted search queries. Effective SEO strategies require ongoing monitoring, testing, and optimization to keep up with evolving search engine algorithms and changes in user behavior.