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Marketing Campaign

A marketing campaign is a coordinated series of activities that are designed to promote a product, service, or brand to a target audience. It typically involves a combination of marketing tactics, such as advertising, direct mail, social media, email, events, or other promotional activities, that are executed over a specific period of time with a specific goal in mind. Marketing campaigns may be used to build brand awareness, generate leads or sales, promote a new product or service, or achieve other business objectives. Effective marketing campaigns are typically based on a clear understanding of the target audience, as well as a well-defined message, creative assets, and a strategic plan for execution and measurement.