{"id":6491,"date":"2021-07-12T14:35:27","date_gmt":"2021-07-12T14:35:27","guid":{"rendered":"https:\/\/thisisswell.com\/?p=6491"},"modified":"2021-07-12T21:14:28","modified_gmt":"2021-07-12T21:14:28","slug":"google-core-update-june-july-2021-and-what-to-expect","status":"publish","type":"post","link":"https:\/\/thisisswell.com\/google-core-update-june-july-2021-and-what-to-expect\/","title":{"rendered":"Google Core Update 2021: Is Your Law Firm Ready?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n
The\u00a0<\/span>Google core update<\/span><\/a>\u00a0is released every few months and enables changes in the metrics for SEO rankings. This new algorithm update will deal with users\u2019 page experience using a set of metrics known as Core Web Vitals. Google will rank your page lower if there is reason to believe that users will have a poor experience on your pages.\u00a0<\/span><\/p>\n The global rollout consisting of two core updates (June 2021 and July 2021) impacts all languages and will take about 2-weeks to complete. Previously, the core updates have been a singular event, but Google states that it ran out of time, thus the reason for the June and July rollout. Google reassures users that any effects encountered by the June 2021 release could very well be reversed or mitigated by the July 2021 update.\u00a0<\/span><\/p>\n The following is a timeline of the June 2021 updates;\u00a0<\/span><\/p>\n And the July 2021 core updates that we should anticipate;<\/span><\/p>\n Google has a detailed developer document on the page experience criteria. In short, page experience consists of several existing search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty, while refining metrics around speed and usability. These refinements are under Google\u2019s Core Web Vitals.<\/span><\/p>\n When you group these all together, you get this page experience name for all these elements. Google said page experience is explicitly not a ranking score, but rather, each element within has its weights and rankings in the overall Google ranking algorithm.<\/span><\/p>\n Core Web Vitals include real-world, user-centered metrics that give scores on aspects of your pages, including load time, interactivity, and stability of content as it loads. Below are some of the metrics used:<\/span><\/p>\n The Core updates begin by stirring up SERPs, and those that react quickly will reap the most benefits. Google states that none of its search algorithms for core updates are site-specific. However, it should be noted that some specific categories will see higher impacts of the update than others. A good example might be a site that\u00a0<\/span>only<\/span><\/em>\u00a0relies on one channel to acquire customers will be hurt more by these updates than another site that uses multichannel customer experience. For instance, social media, Google Ads, and organic traffic are multichannel customer experience.<\/span><\/p>\n Let\u2019s keep in mind that Google purposely does not explain how its algorithms work. For two main reasons:\u00a0<\/span><\/p>\n Therefore, it\u2019s up to the users to try and figure that out. Hence the reason for the periodic releases. They are designed to consistently evolve as the users adjust their sites.\u00a0<\/span><\/p>\n Rudy Galfi, the product lead on the Google Search ecosystem team, stated that they are not discussing how much each factor is weighted. Galfi did say that great content will still be the more important factor, and great content with a poor page experience can still rank highly in Google search. Remember, content is king!<\/span><\/p>\n Google also wrote a blog post to coincide with this 2021 core update to explain how and why it makes these changes to search. Google said it \u201creceives billions of queries every day from countries around the world in 150 languages.\u201d It has to continuously improve to stay competitive and serve its user base. \u201cDelivering great results at this type of scale and complexity requires many different systems, and we\u2019re always looking for ways to improve these systems so we can display the most useful results possible,\u201d Google added.<\/span><\/p>\n\n
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Page experience and how Google determines value<\/span><\/strong><\/h2>\n
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What are Core Web Vitals?<\/span><\/strong><\/h2>\n
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Google Core functionality<\/span><\/strong><\/h2>\n
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How the Google Core update affects you<\/span><\/strong><\/h2>\n