{"id":6367,"date":"2021-06-03T18:20:35","date_gmt":"2021-06-03T18:20:35","guid":{"rendered":"https:\/\/thisisswell.com\/?p=6367"},"modified":"2021-06-25T16:28:48","modified_gmt":"2021-06-25T16:28:48","slug":"how-to-help-your-firms-visibility-with-twitter-cards","status":"publish","type":"post","link":"https:\/\/thisisswell.com\/how-to-help-your-firms-visibility-with-twitter-cards\/","title":{"rendered":"How to Help your Law Firm’s Marketing with Twitter Cards"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n

What are Twitter Cards?<\/strong><\/strong><\/h2>\r\n\r\n

Twitter Card markup (or Twitter Cards for short) is structured markup that you can add to your HTML docs to explain the context of your content. According to\u00a0Twitter Developers<\/a>, \u201cWith Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website. Add a few lines of markup to your webpage, and users who Tweet links to your content will have a \u2018Card\u2019 added to the Tweet that\u2019s visible to their followers.\u201d\u00a0<\/p>\r\n\r\n

Are you wondering what that means or why you should bother? Let\u2019s start with some data. There are 192 million daily active users on Twitter, and 51% of Twitter users make\u00a0$50,000<\/a>\u00a0or more a year. If that news doesn\u2019t perk you up, nothing will get you interested in marketing.\u00a0<\/p>\r\n\r\n

Tweets have a character limit of 280 characters, so having an image or video to further the interest in your Tweets is crucial. Twitter Cards have been around since the character limit was still 140, so they\u2019re by no means new, but they\u2019re hardly outdated. It\u2019s no surprise that Tweets with images and videos get more retweets and more conversions, and Twitter Cards have the same effect. A Tweet with an image has\u00a0a 55% increase in Leads and a 41% retweet increase<\/a>. Here\u2019s a breakdown of some of the advantages of using Twitter Cards for your firm:<\/p>\r\n
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