{"id":6331,"date":"2021-05-21T20:05:39","date_gmt":"2021-05-21T20:05:39","guid":{"rendered":"https:\/\/thisisswell.com\/?p=6331"},"modified":"2021-05-25T14:46:46","modified_gmt":"2021-05-25T14:46:46","slug":"when-and-what-to-post-on-social-media-through-data-analysis-2021","status":"publish","type":"post","link":"https:\/\/thisisswell.com\/when-and-what-to-post-on-social-media-through-data-analysis-2021\/","title":{"rendered":"When and What to Post on Social Media through Data Analysis 2021"},"content":{"rendered":"\n
For many companies, when to post and what to post on social media platforms can seem mysterious. Should you post the same content to all platforms, or should the content be rearranged, so it feels new and different? Many brands are posting organically and not worrying about when to post, just what they\u2019re posting. So how do you know when to post and where? There are best times to post for each social media platform, and there\u2019s plenty of data to back them up. We will go over when to post, what to post to each platform, and why.<\/p>\n\n\n\n
Facebook has become a hub of engagement that functions differently than other platforms. Photos are set into grids for each post, so keep in mind that your post should not mirror your Instagram, Linkedin, or Twitter content. How do you keep your posts feeling new and exciting with the same content across platforms? Facebook does well with long ad copy in 2021, so utilize the top of your post area to expand your copy. According to Sprout Social<\/a>, \u201cLong ad copy tends to see a lower cost per action (CPA) and also gives your audience more information before they click, potentially leading to a higher likelihood of a conversion.\u201d<\/p>\n\n\n\n The best days to post to Facebook through data analysis would be Tuesday, Wednesday, and Friday. These days have the highest global engagement rate for Facebook users. So what times are best to post? The best time to post is between 9 am and 1 pm (central), proving that most users are engaging early to midday for all three days. The worst day to post is Saturday. For whatever reason, Saturdays have a terrible global engagement rate, so hold onto your content for a better day to post. Remember that your brand may have an audience that differs from the norm, so test to see what works best for you.<\/p>\n\n\n\nWhen to post to Facebook<\/strong><\/h3>\n\n\n\n