{"id":6275,"date":"2021-05-11T19:10:09","date_gmt":"2021-05-11T19:10:09","guid":{"rendered":"https:\/\/thisisswell.com\/?p=6275"},"modified":"2021-07-20T21:31:37","modified_gmt":"2021-07-20T21:31:37","slug":"facebook-marketing-trends-topics-of-2021","status":"publish","type":"post","link":"https:\/\/thisisswell.com\/facebook-marketing-trends-topics-of-2021\/","title":{"rendered":"Facebook Marketing Trends & Topics of 2021"},"content":{"rendered":"\n
How to make Facebook trends work for you<\/strong><\/p>\n\n\n\n With the ever-changing landscape of social media trends, 2021 has already been interesting. As the rise of social media services like Tik Tok begin to become major contenders, big names like Facebook compete to stay relevant. When we look at the numbers, 2.7 billion monthly active users as of the second quarter of 2020<\/a>, Facebook is still a heavy hitter. In fact, Facebook boasts that they\u2019re the biggest social network worldwide.<\/a> User-generated content is the number one source of material found on Facebook\u2019s feed, and many companies are utilizing this resource.<\/p>\n\n\n\n Employing content relevant to your target audience is critical, and many users love to share their content. Brands large and small have been taking advantage of sharing posts created by users with a quick thank you message. Not only does this incorporate your customer base in real-time relating to your goods and services, but it\u2019s also completely free. So how do you ask if you can use content from a customer? The answer is simple, ask! There\u2019s no harm in asking, and the worst they can do is say, \u201cNo.\u201d User-generated content (UGC) is a great way to convey your interest in your audience and showcase a happy customer experience. <\/p>\n\n\n\n Moreover, an example of a company that fully embraced the concept of UGC is GoPro. While UGC is usually free to companies who ask, GoPro took the incentive a step further by offering cash awards. Winners who have the most magnificent content get their videos and photos featured through GoPro\u2019s website and social media. However, the company still keeps all the content regardless of its award worthiness. This means paying for UGC and creating a completely free current of non-winning (still fantastic) material. GoPro fully capitalized on the idea of users generating content continually, resulting in some of the most engaging content. <\/p>\n\n\n\n Tips for UGC:<\/strong><\/p>\n\n\n\n Always ask permission<\/p>\n\n\n\n Create a hashtag for customers to use when sharing photos\/videos\/stories<\/p>\n\n\n\n Link to the content<\/p>\n\n\n\n Long-form posts had their hay day on Instagram, and it seems Facebook audiences are now craving more ad-copy. According to Sprout Social<\/a>, \u201cLong ad copy tends to see a lower cost per action (CPA) and also gives your audience more information before they click, potentially leading to a higher likelihood of a conversion.\u201d As advertisers, we have all had the notion drilled into our subconscious that short and sweet do the trick. Short copy, for whatever reason, has not had the conversion rates that have been trending with long ad copy. Maybe it gives the customer an insight into who is making the product or what the company\u2019s about, but consider giving your audience more copy. If it\u2019s what the customer wants, it must be right. <\/p>\n\n\n\n Tips for Long-form posts:<\/strong><\/p>\n\n\n\n Add a testimonial or review<\/p>\n\n\n\n Paint a picture of what you\u2019re offering with ad copy <\/p>\n\n\n\n Support your copywriting with stunning visuals<\/p>\n\n\n\nUser-Generated Content (UGC) and Branding<\/strong><\/strong><\/h3>\n\n\n\n
Trending behavior through ad copy<\/h3>\n\n\n\n
Chatbots and the power of connection<\/strong><\/strong><\/h3>\n\n\n\n