{"id":6275,"date":"2021-05-11T19:10:09","date_gmt":"2021-05-11T19:10:09","guid":{"rendered":"https:\/\/thisisswell.com\/?p=6275"},"modified":"2021-07-20T21:31:37","modified_gmt":"2021-07-20T21:31:37","slug":"facebook-marketing-trends-topics-of-2021","status":"publish","type":"post","link":"https:\/\/thisisswell.com\/facebook-marketing-trends-topics-of-2021\/","title":{"rendered":"Facebook Marketing Trends & Topics of 2021"},"content":{"rendered":"\n

How to make Facebook trends work for you<\/strong><\/p>\n\n\n\n

With the ever-changing landscape of social media trends, 2021 has already been interesting. As the rise of social media services like Tik Tok begin to become major contenders, big names like Facebook compete to stay relevant. When we look at the numbers, 2.7 billion monthly active users as of the second quarter of 2020<\/a>, Facebook is still a heavy hitter. In fact, Facebook boasts that they\u2019re the biggest social network worldwide.<\/a> User-generated content is the number one source of material found on Facebook\u2019s feed, and many companies are utilizing this resource.<\/p>\n\n\n\n

User-Generated Content (UGC) and Branding<\/strong><\/strong><\/h3>\n\n\n\n

Employing content relevant to your target audience is critical, and many users love to share their content. Brands large and small have been taking advantage of sharing posts created by users with a quick thank you message. Not only does this incorporate your customer base in real-time relating to your goods and services, but it\u2019s also completely free. So how do you ask if you can use content from a customer? The answer is simple, ask! There\u2019s no harm in asking, and the worst they can do is say, \u201cNo.\u201d User-generated content (UGC) is a great way to convey your interest in your audience and showcase a happy customer experience. <\/p>\n\n\n\n

Moreover, an example of a company that fully embraced the concept of UGC is GoPro. While UGC is usually free to companies who ask, GoPro took the incentive a step further by offering cash awards. Winners who have the most magnificent content get their videos and photos featured through GoPro\u2019s website and social media. However, the company still keeps all the content regardless of its award worthiness. This means paying for UGC and creating a completely free current of non-winning (still fantastic) material. GoPro fully capitalized on the idea of users generating content continually, resulting in some of the most engaging content. <\/p>\n\n\n\n

 Tips for UGC:<\/strong><\/p>\n\n\n\n

Always ask permission<\/p>\n\n\n\n

Create a hashtag for customers to use when sharing photos\/videos\/stories<\/p>\n\n\n\n

Link to the content<\/p>\n\n\n\n

Trending behavior through ad copy<\/h3>\n\n\n\n

Long-form posts had their hay day on Instagram, and it seems Facebook audiences are now craving more ad-copy. According to Sprout Social<\/a>, \u201cLong ad copy tends to see a lower cost per action (CPA) and also gives your audience more information before they click, potentially leading to a higher likelihood of a conversion.\u201d As advertisers, we have all had the notion drilled into our subconscious that short and sweet do the trick. Short copy, for whatever reason, has not had the conversion rates that have been trending with long ad copy. Maybe it gives the customer an insight into who is making the product or what the company\u2019s about, but consider giving your audience more copy. If it\u2019s what the customer wants, it must be right. <\/p>\n\n\n\n

Tips for Long-form posts:<\/strong><\/p>\n\n\n\n

Add a testimonial or review<\/p>\n\n\n\n

Paint a picture of what you\u2019re offering with ad copy <\/p>\n\n\n\n

Support your copywriting with stunning visuals<\/p>\n\n\n\n

Chatbots and the power of connection<\/strong><\/strong><\/h3>\n\n\n\n

Chatbots have come a long way, and they will not be going anywhere. If you haven\u2019t fully embraced the use of automation, then maybe it\u2019s fear that is holding you back. Headliner Labs found that people are 3.5 times more likely<\/a> to open a Facebook Message than a marketing email, and in my experience, people have become accustomed to using chatbots. Facebook\u2019s Chatbot Messaging services allow companies to be there for their customers at all times, even if it\u2019s after-hours. A chatbot will never be unavailable, so the customer never has to feel unattended. Even more impressive for marketers, according to HootSuite, \u201c…Facebook Messenger has sponsored ads, which can be sent to anyone who has previously been in touch with your Page. Yes, this means that you already have a subscriber list. You can use these ads in tandem with your chatbot to target high-intent customers.\u201d These services are not only practical, at this point in 2021, they are also expected. <\/p>\n\n\n\n

Tips for utilizing Chatbot services:<\/strong><\/p>\n\n\n\n

Create a 24\/7 customer service platform<\/p>\n\n\n\n

Promote and sell goods and services<\/p>\n\n\n\n

Design a dialogue that’s informative<\/p>\n\n\n\n

Hashtags and clustered content<\/strong><\/strong><\/h3>\n\n\n\n

Although hashtags have evolved since their creation on Twitter, the usefulness has stayed consistent. Depending on the platform or how they\u2019re utilized, hashtags can be helpful for your customers. When I search for something on Instagram, I look up hashtags relating to the topic. This has always been a practical way to use hashtags when searching for brands, artists, or products.  <\/p>\n\n\n\n

Facebook has taken to a new approach with hashtags on their platform as a way to cluster content. The clustering of content gives posts a longer shelf life, and in turn, is helpful to your customer base when searching for goods and services. So how does this clustering of content function? Facebook pulls content from Pages followed by the user, Groups, and people who use the same hashtag. Hashtags will appear like a URL slug (blue and clickable), giving the post a category. Having some organization on a platform as vast as Facebook is beneficial to customers looking for goods and services. Instead of endlessly scrolling through a feed, the customer can search to find what they\u2019re looking for. <\/p>\n\n\n\n

Tips for Hashtags on Facebook:<\/strong><\/p>\n\n\n\n

Be specific to categorize correctly      <\/p>\n\n\n\n

Don\u2019t stuff hashtags; it won\u2019t get more eyes on your post, and it looks tacky<\/p>\n\n\n\n

Ask questions & tell stories for a trending engagement<\/strong> <\/strong><\/h3>\n\n\n\n

Furthermore, asking questions and telling stories is a great way to involve your audience in a discussion. What kind of questions do you want to ask? Do you want to be tongue in cheek or more serious? Setting the tone for your brand is essential, but it\u2019s okay to be quirky when it\u2019s appropriate. Stories can relate to a product or something personal; it\u2019s all up to you. Asking questions and telling stories is an opportunity to show off some company personality and allow for creativity. <\/p>\n\n\n\n

Many companies take advantage of getting the audience involved in something trending, even if it\u2019s as simple as Cinco de Mayo. For example, ask everyone what they\u2019re doing to celebrate. Photos and videos are a great way to get eyes on your post, as they draw more attention than just copy alone. Come up with a unique question to ask your customer base and let the audience do the work. <\/p>\n\n\n\n

Tips for asking questions and telling stories:<\/strong><\/p>\n\n\n\n

Be creative and unique<\/p>\n\n\n\n

It\u2019s okay to be quirky; just make sure it\u2019s appropriate (April fools, anyone?) <\/p>\n\n\n\n

Have fun with your company\u2019s personality <\/p>\n\n\n\n

Are you struggling with content creation and social media management? Give Swell services<\/a> a try! We have a team of dedicated experts ready to help you succeed.<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"

How to make Facebook trends work for you With the ever-changing landscape of social media trends, 2021 has already been interesting. As the rise of social media services like Tik…<\/p>\n","protected":false},"author":2,"featured_media":6278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[42,74,76,77,59,78,75,41,71,72,73],"_links":{"self":[{"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/posts\/6275"}],"collection":[{"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/comments?post=6275"}],"version-history":[{"count":0,"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/posts\/6275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/media\/6278"}],"wp:attachment":[{"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/media?parent=6275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/categories?post=6275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thisisswell.com\/wp-json\/wp\/v2\/tags?post=6275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}