{"id":6239,"date":"2021-05-12T21:47:41","date_gmt":"2021-05-12T21:47:41","guid":{"rendered":"https:\/\/thisisswell.com\/?p=6239"},"modified":"2021-05-17T15:53:46","modified_gmt":"2021-05-17T15:53:46","slug":"black-hat-vs-white-hat-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/thisisswell.com\/black-hat-vs-white-hat-search-engine-optimization\/","title":{"rendered":"Black Hat vs. White Hat Search Engine Optimization"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Black Hat vs. White Hat Search Engine Optimization\u00a0<\/b><\/h1>\n

When covering Search Engine Optimization (SEO), we must think about strategy. Tactics are going to be an ethical compass when it comes to marketing strategies. Are you looking for quick gains or long-term solutions? Would you be willing to sacrifice human experience for numbers? Would you take the time to curate unique creative content for your website, or would you cram keywords into an irrelevant word salad?\u00a0<\/span><\/p>\n

These sound like oddball questions, but this is the difference between white hat and black hat strategies. We\u2019ll start with the apparent villain of the two, the black hat strategies.\u00a0<\/span><\/p>\n

Black Hat SEO Strategies<\/b><\/h2>\n

So are these tactics bad? Do they even work in 2021? I would say anything that reduces human useability is a waste of time, but black hat strategies are all about breaking the rules. Black hat strategies are designed for search engines, not humans. When a human uses a website, they experience all the bells and whistles; Is it fun to navigate? Are the clickable-looking items clickable? Do you enjoy the content? Is it inclusive? In black hat strategies, the human experience is secondary. The purpose is to get your rank high with little effort. Here are a few of the strategy tactics:<\/span><\/p>\n

Black Hat:\u00a0<\/b><\/p>\n