Most people don’t convert the first time they visit your website. Retargeting campaigns make sure they come back. At Swell, we design retargeting strategies that reconnect with warm audiences — whether they’ve visited your site, watched your videos, or engaged with your social content. From display ads to dynamic product feeds, our campaigns build familiarity and trust until those prospects are ready to convert.
Retargeting Campaign Management
Stay top-of-mind with past visitors, prospects, and leads until they’re ready to take action.
What You Get with Swell’s Retargeting Management
Our team manages every major retargeting format, including Google Display remarketing, Facebook & Instagram retargeting, YouTube video remarketing, and LinkedIn matched audiences. By segmenting users based on their actions — from cart abandoners to video watchers — we deliver the right message at the right time. And with transparent reporting, you’ll always know how retargeting campaigns are influencing conversions and lowering overall cost per acquisition.
Multi-Channel Retargeting
Ads that follow users across Google Display, Facebook, Instagram, LinkedIn, and YouTube.
Dynamic Product Ads
Personalized retargeting that shows users the exact products or services they viewed.
Audience Segmentation
Tailored messaging based on site behavior, stage of funnel, or engagement level.
Conversion Optimization
Testing creative, frequency caps, and offers to drive more return visits and sales.
What is retargeting and how does it work?
Retargeting shows ads to people who have already interacted with your brand — such as visiting your website, watching a video, or engaging with your social media. It keeps your business top-of-mind until they’re ready to convert.
Which platforms support retargeting?
We run retargeting campaigns across Google Display Network, Facebook, Instagram, LinkedIn, and YouTube. This ensures your audience sees your brand consistently across the platforms they use every day.
How much does retargeting cost?
Retargeting typically has a lower cost-per-click than prospecting campaigns because the audience is smaller and more qualified. Budgets can start as low as a few hundred dollars per month, depending on traffic volume.
What types of retargeting ads perform best?
Dynamic product ads, video remarketing, and personalized display creatives are highly effective. We test different formats to see what resonates with your audience and produces the highest ROI.
How do I measure success from retargeting?
We track conversions, cost-per-acquisition, and how retargeting influences the overall customer journey. Reporting shows exactly how retargeting helps convert warm leads into paying customers.
Works Well With
Ready to Re-Engage Your Best Prospects?
Let’s build retargeting campaigns that increase conversions and lower your acquisition costs.
Schedule a Consultation