Connected TV (CTV) and Over-the-Top (OTT) advertising combine the reach of traditional television with the precision of digital targeting. At Swell, we place your ads on streaming platforms where audiences are watching premium content every day. From demographic targeting to advanced household segmentation, our OTT/CTV campaigns give you the brand impact of TV with the measurable ROI of digital.
OTT & CTV Advertising Services
Run TV-style ads on streaming platforms like Hulu, Paramount+, and Roku — with digital-level targeting and measurement.
What You Get with Swell’s OTT & CTV Advertising
Our OTT and CTV campaigns cover every major streaming format, including pre-roll ads, mid-roll ads, pause ads, and interactive video placements. By combining household-level targeting with high-quality creative, we ensure your message is reaching the right people without wasted spend. And because streaming is fully digital, we deliver transparent reporting that shows how your TV campaigns contribute to leads, sales, and brand lift.
Premium Streaming Inventory
Ads placed on platforms like Hulu, Paramount+, Roku, and more.
Advanced Targeting
Reach households based on demographics, interests, behaviors, and geolocation.
High-Impact Creative
TV-style video spots adapted for streaming environments.
Measurable Results
Track impressions, reach, completion rates, and conversions — not just airtime.
What’s the difference between OTT and CTV advertising?
OTT (Over-the-Top) refers to streaming content delivered over the internet on any device, while CTV (Connected TV) refers specifically to ads shown on internet-connected televisions. Both allow precise targeting and trackable performance, unlike traditional broadcast TV.
How targeted can OTT/CTV ads be?
OTT/CTV targeting is extremely granular. We can target by demographics, location, interests, income level, viewing behavior, household data, and even retarget website visitors. This makes it far more efficient than traditional TV.
Is OTT/CTV advertising expensive?
OTT and CTV are often more affordable than traditional TV. Costs vary depending on audience and platform, but many campaigns start with modest budgets. Because targeting is tighter, you end up paying only to reach qualified viewers.
Can you track ROI from OTT/CTV campaigns?
Yes. We track impressions, completion rates, view-through conversions, and actions taken after someone sees your ad. When paired with landing pages or QR codes, we can directly measure leads and traffic generated from streaming campaigns.
What types of businesses benefit most from OTT/CTV advertising?
OTT/CTV works well for businesses that need strong brand awareness or want TV-quality exposure without TV pricing. It’s ideal for law firms, healthcare, real estate, retail, multi-location brands, and any business targeting specific geographic markets.
Works Well With
Ready to Take Your Ads to Streaming TV?
Let’s plan OTT and CTV campaigns that give you the reach of television and the precision of digital.
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