Microsoft Ads — still commonly called Bing Ads — gives your business access to audiences Google often overlooks. With lower competition and lower cost-per-click, Microsoft Ads can be a cost-effective way to generate leads across Bing, Yahoo, AOL, and Microsoft partner sites. At Swell, we create and manage Microsoft Ads campaigns that stretch your budget further without sacrificing performance.
Microsoft Ads (Bing Ads) Management Services
Expand your reach beyond Google. Swell builds and manages Microsoft Ads campaigns (formerly Bing Ads) that deliver leads at a lower cost.
What You Get with Swell’s Microsoft Ads Management
Transparent reporting is built into every Microsoft Ads campaign we manage. You’ll see exactly where your budget is going, how each ad group is performing, and the real impact on leads and sales. This clarity makes it easy to understand ROI, adjust strategy, and make confident decisions about scaling your investment.
Lower Cost Per Click
Ads on Microsoft Ads often cost less, giving you more clicks for the same spend.
Untapped Audience Reach
Capture users searching on Bing, Yahoo, AOL, and Microsoft’s partner networks.
Targeting Precision
Use advanced demographic filters like age, device, income, and LinkedIn profile data.
Ongoing Optimization
Campaigns are constantly tested, refined, and adjusted to improve results week after week.
Is Microsoft Ads the same as Bing Ads?
Yes. Bing Ads was rebranded to Microsoft Ads in 2019. Campaigns now run across Bing, Yahoo, AOL, and Microsoft’s partner networks, reaching millions of users who don’t search on Google.
Are Microsoft Ads cheaper than Google Ads?
Often, yes. Many industries see lower cost-per-click (CPC) and less competition on Microsoft Ads compared to Google. That makes it a cost-effective way to reach additional audiences without increasing spend dramatically.
Who should advertise on Microsoft Ads?
Microsoft Ads is especially effective for businesses targeting older, higher-income demographics, as well as B2B audiences. It’s also a strong fit for brands already running Google Ads who want to expand reach.
Can I run Microsoft Ads without Google Ads?
Yes. While many businesses run both together, Microsoft Ads can work as a standalone channel. We’ll recommend whether to run them independently or as part of a multi-channel strategy based on your goals.
How do I track performance on Microsoft Ads?
We provide transparent reporting that shows impressions, clicks, conversions, and ROI. You’ll see exactly how Microsoft Ads fits into your overall advertising mix, alongside Google, social, and traditional campaigns.
Works Well With
Ready to Test Microsoft Ads (Bing Ads) for Your Business?
Let’s uncover new opportunities where your competitors aren’t looking.
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